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    Call In Now For Great In Store Offers

    Free 5 Year Warranties On Selected Products


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    1000s Of Spare Parts In Stock

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Visit Our Stoke Store Today
Store Opening Hours
Mon-Fri  8:30am - 6pm
Saturday  9am-5pm
Sunday  10am-4pm

551 Etruria Road, Basford
Stoke-On-Trent. ST4 6HH
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Welcome To Howards Electrical Discount Appliances In Stoke On Trent


Welcome to Stoke On Trent & Newcaste Under Lyme's favourite electrical discount superstore. We stock all the leading brands including Smeg, AEG, Whirlpool and many more with literally thousands of products in store at our Etruria Road showroom, many at less than half the RRP.

Our knowledgable staff are here to help whether it be in-store or by telephone, so come in or call us on 01782 639 333 today for the best local deals around in electrical and gas appliances for the Stoke on Trent area.

We are a Stoke On Trent approved Dyson repair agent and carry a massive selection of spares and repair parts for all leading appliance brands.


Special Offers

Check out our current special offer products available in store today.

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Dyson Repairs

Full range of Dyson parts and on-site authorised Dyson repair specialist.

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Kitchen Studio

A full range of designer kitchens available to view 7 days a week

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Great Guarantees
Unsurpassed Service
Superior Quality
Best Value For Money