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Welcome to Howards Electrical Discount Appliances in Stoke on Trent

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Welcome to Stoke On Trent & Newcaste Under Lyme's favourite electrical discount superstore. We stock all the leading brands including Smeg, AEG, Whirlpool and many more with literally thousands of products in store at our Etruria Road showroom, many at less than half the RRP.

Our knowledgable staff are here to help whether it be in-store or by telephone, so come in or call us on 01782 639 333 today for the best local deals around in electrical and gas appliances for the Stoke on Trent area.

We are a Stoke On Trent approved Dyson repair agent and carry a massive selection of spares and repair parts for all leading appliance brands.

We will endeavour to match internet prices on all appliances

A Massive Choice of Spares & Repair Parts Always In Stock- All Major Brands Supplied


  • 5 Year Warranty
  • 12 Months free detergent and conditioner with i-Dos Washing Machines
  • Candy Trio Combined Oven
  • Candy efficient appliances brand page promo
  • Candy Grando Vita washing machine
  • Hoover Large Capacity products brand page banner
  • Hoover 3D Dishwasher brand page banner
  • Siemens Trade in and Save up to £100
  • Siemens Free Glasses worth up to £176
  • Siemens Free Flexinduction Accessory
  • Neff Chrstmas Banner